I’m giving away this laptop, this Gucci bag, this Instax camera, a payment for your light bill, and a brand new pencil set with cute sayings like “you go girl!” All you have to do is follow me, then follow these 17 other people and whoever they tell you to follow, and then wait 21 days while balancing a vial of virgin blood on your head. You probably won’t win, but 30+ people just got a shitload of followers in a matter of 3 days. That works for some people, but here’s why I call bullshit.
I’ve been working with bloggers for about 5-6 years now. I don’t mean I’ve just taken pretty photos of them for that long. I’ve designed logos and websites. I’ve provided brand management and brand growth packages. I’ve even blogged since Tumblr was a thing. I’ve been around. However, I’ve recently met a ton of bloggers who’ve been doing this for FORactualEVER. After many conversations, questions and digging around, the thing they all have in common is slow organic growth. I’m talking people who’ve been blogging since I was still in high school (I’m 27. Don’t do the math it’s bad for you). All of these bloggers and social media influencers have less than 30k followers. They’ve been around since before Instagram was a thing. Before giveaways and Snapchat and all of the other platforms. What I did find is that they have a much higher engagement than most bloggers with 50k+ followers. I’m going to tell you why.
** Before we go on please note this is all opinion and personal research based. **
These people have spent years building relationships with their followers. They’ve spent years developing a unique style and a voice of their own. If we are honest, everyone is a photographer. Everyone is a blogger and I think my mom was even a brand rep once. It’s an oversaturated industry. We learn shit quickly and we get a “K” next to the number of our followers so we are all famous experts now. Bye. That’s not how this works. Because need I kindly remind you, if Instagram and social media, in general, were to shut down tomorrow we’re all folding the same pair of jeans at Madewell from 10-7 Monday through Thursday and Sundays. So take several seats.