Dear Instagram (or is it myspace? I can’t really tell right now),
You should absolutely know that all of the opinions that I will state in this open letter (quite frankly to no one) are my own, and I am not speaking for the entire Instagram community, BUT WHAT THE FUCK? First of all, I really appreciate you not wanting me to miss anything, but I don’t care to see photos from SEVEN days ago at the top of my timeline followed by 4 photos by the same person. I understand that engagement is important and all of that, but not everyone that I follow is a social media influencer with 49 thousand comments per photo.
Here is why your new algorithm is the worst decision ever made:
A chronological timeline is better:
I would love to wish someone a happy birthday after seeing their birthday post on their actual birthday. I shit you not, I saw someone post a GORGEOUS flat lay with their cake, some confetti, cute shit and a bunch of other birthday accessories. The caption was so precious and I immediately squealed with excitement. IM SO EXCITED ABOUT YOUR BIRTHDAY. But wait… your birthday was 5 days ago, and I’m just now seeing it because Instagram’s algorithm was made by Tom and the Myspace rejects. If you’re going to impose this confusing and oftentimes annoying algorithm you should at least allow us to be able to choose the order in which we would like our timeline to appear.
Press 1 for satan’s algorithm, or press 2 for a normal chronological timeline.
Your algorithm only benefits extremely popular Instagrammers
From my observations, I have concluded that your dumb ass algorithm only benefits the people who are already killing it on the gram. So now you have influencers doing THE ABSOLUTE MOST in order to get their photo to show up at the top of someone’s timeline. Comment groups, fake likes, fake followers, etc. Speaking of which… how y’all have the entire brain space to make such a shitty algorithm but ya’ll still can’t delete fake followers and likes from all these tricks? I’ll wait…
Even as an influencer myself, Instagram is still a place to see what my friends are up to, and to see what strangers I love to follow are up to as well. I don’t want my timeline to exclusively be a 4 scroll dedication to 5 huge influencers and their last 7 photos IN A ROW. I want to see the people who don’t have over 10k, and I want to see the people who aren’t always trying to sell me something without having to have push notifications for their posts. Yes, for a lot of us, Instagram is part of our business, but it shouldn’t be an obligatory business platform for everyone. I’m just tryna see my friends’ cats man.
Seeing the same campaign advertised consecutively by different influencers blows.
The other day I was scrolling through my Instagram and the first couple of scrolls were either Google Pixel campaigns, skincare campaigns, or the same curly hair product advertised by different people. Either y’all are being ass holes which is just “here are some Instagram famous people selling you the same shit at the same time,” or your algorithm is just dumb. It could be both, I don’t know. I also get the same photo multiple times on my feed as I’m scrolling down. I SAW YOUR CHANEL BAG THE FIRST FIVE TIMES.
HERE’S THE THING
Maybe there’s some hidden logic in your new algorithm that benefits all of your users. If that’s the case, then teach us because I don’t fucking get it at all. But if you aren’t going to teach us or if you aren’t going to stop changing it every 6 weeks, then give us options. Instagram has and should always be a community to connect people from all over the world, not a sales platform or a popularity contest. If I wanted to participate in that bullshit I’d re-enroll in high school.
All in all, I really miss Instagram for what it was and not for what it is right now. Needless to say, I still love this community and I’m so grateful I am a part of such a great platform. Most of my business referrals come from Instagram. Believe me, I am super grateful, but when a platform begins to favor a specific kind of user over all of their users for monetary gain or whatever the motive is, it becomes discouraging for everyone. I don’t want a fucking top 8. This isn’t Myspace. I just want the old Instagram back.