114 comments on “The problem with loop giveaways & generation microwave.”

  1. Wow! This was an AWESOME post! You are ABSOLUTELY right! It’s all about instant results nowadays unfortunately so are the accomplishments! I’m in my 30’s and things were so much more rewarding when my business was awarded in the local news paper! Great read!!

    1. I miss old school exposure as well. It’ll get better though. People are really moving towards organic growth. Good things take time. Thanks so much for stopping by!

  2. Totally agree! Being new to having a online business and marketing and engaging through social media is a lot. Doing all organically gets frustrating when you see an account with sooo many followers and its that chain connection between bloggers (follow her, like this, come-back, collect $100 and go) I feel relieved knowing I’m not aloneπŸ™‹πŸ»πŸ™ŒπŸ½

    1. It’s so frustrating when you see the person next to you drinking a red bull and flying to the top. But I’ve learned that comparison is the thief of joy and you just do what you do organically. The fake stuff always shows it’s face eventually. You are totally not alone babe. Keep on keepin’ on!

  3. This article really and truly resonated with me as someone that is new to the insta blogging, social media branding world. My daughter and I have started this instagram together on fashion, curls, mother/daughter advice on life and just our adventures. Haven’t launched the blog yet as we are on the researching stage. But in all the research we have done, the loop give aways for followers is daunting. I want us to grow organically, I am like that in everything i d. o, I am an event planner with my own business and have had many coffee dates where the person just wanted to have coffee and by the time we were done, I had planned a full event complete with notes and all!!! These experiences are so frustrating as you begin to question yourself and what you are doing? Maybe I need to do a give away or a loop thing to get more followers? I only have 600 but they are really good followers. Do I have to plan full events during coffee dates? No I shouldn’t , I worked really hard for all that I have accomplished although I am Not putting it all on the gram! Your post made it clear that it’s ok to do your own thing organically! It’s ok , it takes work, when you want to do quality work. I showed my daughter your post and said honey, see we are doing it right, don’t worry about the following, we are true to what we are doing. We want to bring in our amazing relationship to light and maybe help other moms relate better with their daughters or get ideas of what to do when out there. So hang in there! Thank you for the wonderful post! And letting us newbies know we are ok although we are not taking the easy route! Keep
    It up.

    1. Wow. I’m so glad you were able to take all of that away from my rant! It’s encouraging to see people getting it. It’s beautiful to see people become encouraged to continue at their own pace. You’re killin’ it babe!

  4. Whoa! PREACH GIRL! Loved this so much. And something to note is green beauty (my niche) the loop giveaways are so different. My loop giveaways (which I’ve done two (ever) for Christmas before) have been like less than 5 girls and the brands supply the product to the winner. I didn’t even know influencers paid money to be a part of loop giveaway! That’s insane!!

    Anyways, Davey and I read this together and loved it. Well written! Xo

    1. Sam + Davey!! Thanks so much for reading. I love what you do and I love that it’s organic (literally). It’s crazy how much the blogging game has changed, but as long as there are people like you around creating genuine content we will be alright!


    1. Thanks for reading Helen! It is very frustrating, but I think the more people become aware of what’s really happening, the less effective it’ll be. Plus organic growth trumps artificial growth any day! Excited for your blogging journey!

  5. Hey I really enjoyed your post! I’m a newbie myself but like you said I rather take my time and make something worth while! 😍

    1. Yep! Take your time love. It’ll be so worth it, and you’ll be able to look back and be proud of what you patiently built.

  6. Wow Denisse. This was such a great, great, great post! You actually bought a lot of clarity to different things I’ve been noticing on social media! I can totally attest to a lot of the facts you’ve shared – especially about being an organic and authentic following. I have people who have been following me for the past 10+ years, no matter how many blogs I’ve started and stopped because we’ve built trust in our relationship. πŸ˜‚ They are ride or die for real!

    I love your microwave analogy. As a generation, we have to be willing to grow slow. Food ALWAYS tastes better in the crockpot. As I’m building my business, I’m learning to take my time, don’t be in a rush, and build authentic trust with my audience!

    This post was a total HIT in my book! Thank you for your words! I love you!

    1. Dom! Means so much to me that you took the time to check this out. I love watching you organically build a brand that’s exactly YOU, and reflects your intention. So so proud of you!! Love you most!! xo

  7. THIS ENTIRE POST!!! πŸ‘πŸΎπŸ‘πŸΎπŸ‘πŸΎ Goodness. Thank you thank you thank you for speaking the real. I’ve been seeing a rise in these giveaways and I’m like, forreal y’all!!! Forreal!! I’ve been blogging since July 2012 and have recently (past year and a half) really started taking growth and my branding seriously. And the growth is slow af. And while it’s sometimes frustrating, at the end of the day, I can say that I grew organic as hell and that it was a long time coming. My mom always said that anything that comes easy isn’t worth having…

  8. OMG!! You would never understand how much this resonated with me! Just even talked about this on my Instagram the other day. It is so frustrating when you see all this stuff happen! Thank you so much for this post!

    1. Sofiyat,

      Thanks so much for reading. I’m glad this resonated with you. Keep killin’ it at your own pace babe!

      1. what’s hard sometimes though is that not all brands really catch on. so they see high follower count and they assume ‘great audience!’ it can be disheartening to see people who essentially ‘buy followers’ get the sponsorships, when you know you put more heart into connection with your audience.

        1. Rachel, unfortunately, you’re absolutely right. Brands don’t always catch on. However, they are starting to notice that they aren’t making back the investment they are making into these bloggers. Eventually, it’ll all make sense for them. In the meantime, we do things the steady way.

  9. So much TRUTH here that not alot of people can hear! We love giveaways, but we do them as a way to give back. We’ve shipped families everything from Christmas Trees to back to school stuff for their kids. It’s also a slippery slope though, you’re also inviting people who spend their entire day entering giveaways but just like people can tell when you’re just trying to race to the most followers you can see the same in them.
    Also, Bill Burr’s podcast is real talk and funny as hell and we make our weekly Jiffy Pop and it’s messy as hell. lol

    1. I love giving back to people as well. I’ve done personal giveaways that don’t require anything but for you to follow ME which you already do since you’re looking at the post, you know? That Easter egg hunt giveaway stuff is so irritating. I love hearing when people give back. Thank you!

      Also my boyfriend has gotten me obsessed with Bill Burr, Ari and Joe Rogan. And YES to making popcorn on the stove!


  10. I must say this was one of the realist post I read on social media.As a follower to a few social media influencer I only pick a few that are authentic and transparent because that’s important for me.I don’t have much time to be on social media so when I am I want to be able to enjoy the experience to connect with people or learn something new.I often wonder if I made the right career choice when I see the glitz and glamor but very few share the journey a.k.a struggles.Thank you so much for share the gritty parts of social media.I really enjoy this article and will be reading your blog often.Thugnanny I can see you’re a “thug” keeping real all the way!lol πŸ˜ŒπŸ‘πŸ½πŸ‘ŒπŸΌπŸ˜ŠπŸ‘πŸ™ŒπŸΌ

    1. Sheila, I’m so happy that you curate the people follow so intentionally. Thanks for stopping by babe. Can’t wait to share more with you all! xo

  11. This was the realest blog post I’ve read. Wow. Thank you for this!!! πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½ I’m studying Ad/PR and I recently got a part-time job as a social media coordinator for a company. I’ve been saying this to some of my superiors over and over again. There are so many people with 100k followers and they literally get very few likes/comments compared to the amount of followers. It’s just so fake – I’m sure most people do buy their followers. I appreciate the people like you though that organically grow their followers. I found you because of Ada – she’s another real one that has worked hard to get her followers. Keep doing your thing girl!

    1. Thank you so much for your kind words. I ADORE Ada. That’s my sister! The thing these bloggers don’t get is that it turns into a bigger investment. So in order to get your engagement to match, you’ve got to now go out and buy followers / likes. When does it end? Thanks for reading babe!

  12. This was extremely hilarious and enlighting all at the same time… all along I really thought these random people actually liked my pic hahahaahha… I’m done βœ…

  13. OMG! I screen shot so many parts of this post to repost and I don’t even know where to start anymore lmao I enjoyed reading this so much ! I love reading your rants, your inspirational yet realistic words, & your hilarious yet shady sarcasm 😩. I needed to read this TODAY, thank you for this, makes me continue to have hope that with time I will get where I need to be as a blogger the authentic way ❀️

    1. Ebony, thanks so much for reading babe. I’m so happy you found it timely. Continue to do things your way at your own pace. You’ll be so happy you did!! xo

  14. Right on!!! I never understood any of it. Organic growth is so sexy. I got confused on to why people would buy followers, do contests ( I personally dislike them especially because of the “repost this and follow that”)… Super great post!

    1. Thanks so much for reading babe. I agree. The repost, follow, repost and hold your breath for 34234 hours. It’s so much work.

  15. Omg! This was so funny! I always love to hear your opinions… on snap, Instagram, & now, your blog! Lately, I have literally been looking at people’s numbers… & they do NOT add up. 302k followers… 1,000 likes and 5 comments. Ummm πŸ€”.

    & that microwave and bread example!! Spot on πŸ˜‚

    1. Chrishinda! You’re a day one <3 Haha, girl, when you see the engagement doesn't add up it's insane. I don't get how they don't see that. Thanks for being so supportive of all my craziness! xoxo

  16. If I see a loop, I wont like the pic at all and chances are I will eventually unfollow because it feels inauthentic. Someone had the nerve to say its a way to introduce you to different bloggers? Really? I comment like and follow based on my own interest not someone else’s suggestions in order to win something ….

  17. So much “yes” in this post. I recently looked at the profile of someone I follow who does loop giveaways and noticed that she has tens of thousands of followers now. I also noticed that her engagement isn’t much better than mine, and in some cases, is not better than mine. And I have 3100 followers.

    I’m also super annoyed when I see people with over 100K followers STILL doing loop giveaways. At what point will they stop (really everyone should stop though)??

    1. RIGHT!? That’s exactly what I was thinking. Like, at what point will you be satisfied to just let it go, Elsa? I don’t understand.

      1. I had to come back and state that I just clicked through a loop giveaway out of curiosity (didn’t follow any). There are 38 accounts that they have to follow. And I saw one person has 2M followers.

  18. This is straight up hilarious! I love your voice. Thanks for the enlightening info, I genuinely wondered about those giveaways and how they worked. Of course, I’ve been tempted, but when you loop through 10-20+ users who you have to follow it becomes overwhelming, and now I just ignore them.

    1. Girl, I’ve been tempted too. But at the end of the day, it’s so much work that is only momentarily rewarding. It’s like putting on one of those t-shirts with a six pack painted on while you’re eating an ice cream Sunday. Work hard in silence and let your organic success make the noise.

  19. This was an amazing post. Everything you state is so true. We have to work for what we want. Everything in life don’t come easy.

  20. It does get really discouraging to see people with thousands upon thousands of followers and I’ve fought tooth and nail to grow my under 4K following. I’ve been blogging for almost 12 years now and I love that I still have the same readers riding with me all these years later! They’ve watched my kids grow up and they leave comments like old friends. Instagram stories have added a whole other layer to my engagement and I’m really enjoying it. Thanks for this real talk post — it’s def needed!

    1. I love seeing OG bloggers on the web! 12 years. Kudos to you. Being intentional is far more rewarding than having an agenda. I applaud you for continuing your blogging journey despite how much the industry has changed, even if not for the better. Thanks for stopping by love! xo

  21. I’m so happy I came across this post. Its dead on. And for any upcoming entrepreneurs its a great way to stay motivated. It’s so easy to be distracted by those gaining a huge following over night. Thanks so much for the realness. I make my popcorn on the stovetop as well. Great things take time! Wishing you much success in all of your endeavors

    1. Niesha! A fellow stovetop popcorn maker. I’m happy you find it motivating. It is very easy to compare to those flying by. But in the end the hard work you put into your brand will show. xo

  22. love your humor & your realness. although i’m only blogging part time i sometimes get discouraged by just how slow the growth is. thank you for encouraging me and other folks like me to continue being genuine.

    1. Thank you so much, Krysta! It’s so easy to become discouraged when people who aren’t working as hard are zooming past you. But go at your own pace, always! xo

  23. This was a good and very enlightening read! I really enjoyed reading it. I agree with you that is it definitely better to grow organically. I participated in 2 loop giveaways and as soon as it was over, all the followers for the giveaway unfollowed. Sometimes, slow and steady wins the race. 😊😊

  24. I love the honesty in this post! I admit that I was a sucker and when I first started seeing loop giveaways my greed got the best of me Matheny I started thinking, “What the hell am I getting out if this?. And that made me stop cold turkey. It is hard as anything to build numbers organically. But I keep chugging along. I’d prefer the community I have than inflated numbers. Although, I have to admit that I’d like to be on special lists too. But hey that’s not meant for me, right now.

    1. We all learn from our experiences babe. I’m so happy you were able to discover you wanted to do this organically. I too get caught up in wanting the numbers, but I have to remind myself why I’m doing this. We have to encourage each other. Slow and steady babe.

  25. Did I write this??! Like, I LEGIT feel like I wrote this! I couldn’t have said it better myself and now I don’t have to! Im sharing this with errrrrrbody!)! YOU DA BESSSST! XO -Shay (@theprinceandthep mama, lol)

  26. Reasons why you are truly the queen of everything… Currently driving back from the Grand Canyon to Vegas again and party the night away and I had to read your post! Love it! I love your genuine and authentic rant! Social media needs more people like you πŸ˜—β€οΈ love ya!

  27. I’m so happy to have stumbled across this post, because it is absolutely spot ON! Slow, steady, and authentic over all that other mess!

  28. Sooo, this was everything! LOVED IT! Started a blog in 2011 and gave up on myself in 2012. Starting over this year and it is SLOW and steady for sure. And fvck a loop giveaway! Tried it once. As soon as they announced the winner, I unfollowed all 62 of those heffas. SIXTY TWO! πŸ™„ My cousin has followed you for a while, and now so do I! Thanks again for this!

  29. Bulls eye!!!! I’m glad you don’t sugar coat anything cause I agree with you 100% on this post! Somebody had to say it! β™₯️

  30. YES MA. Thanks for the advice. Treasuring it forever. Organic is always the better option. This post is gold. Keep keeping it real thugnanny!

    1. Girl! I Adore your post. Thanks so much for sharing and for continuing the conversation. I hope more people take your lead! xo

  31. This post right here is spot on! I have low numbers on IG but pretty good engagement. I get annoyed of my low numbers at times but I love the authentic engagement I have. Slow and steady wins the damn race!

    1. I agree! The numbers are annoying sometimes, but I too keep reminding myself that slow and steady wins!

  32. Thank you so much for sharing this…I took my time to read line by line and I must say you are right on every single word. I think a lot of brands need to read this.

  33. This is everything!!!! I had a conversation with a friend a few months ago about starting a blog. She mentioned that she “bought” followers and that I should do the same whenever I decide to start my blog, I looked at her like she had three heads. I then went to explain what you just did in this post and she thought that I was crazy. It’s great to know that someone with so much experience is writing about this because people need to know what’s the reality of it all.

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