I’m giving away this laptop, this Gucci bag, this Instax camera, a payment for your light bill, and a brand new pencil set with cute sayings like “you go girl!” All you have to do is follow me, then follow these 17 other people and whoever they tell you to follow, and then wait 21 days while balancing a vial of virgin blood on your head. You probably won’t win, but 30+ people just got a shitload of followers in a matter of 3 days. That works for some people, but here’s why I call bullshit.
I’ve been working with bloggers for about 5-6 years now. I don’t mean I’ve just taken pretty photos of them for that long. I’ve designed logos and websites. I’ve provided brand management and brand growth packages. I’ve even blogged since Tumblr was a thing. I’ve been around. However, I’ve recently met a ton of bloggers who’ve been doing this for FORactualEVER. After many conversations, questions and digging around, the thing they all have in common is slow organic growth. I’m talking people who’ve been blogging since I was still in high school (I’m 27. Don’t do the math it’s bad for you). All of these bloggers and social media influencers have less than 30k followers. They’ve been around since before Instagram was a thing. Before giveaways and Snapchat and all of the other platforms. What I did find is that they have a much higher engagement than most bloggers with 50k+ followers. I’m going to tell you why.
** Before we go on please note this is all opinion and personal research based. **
These people have spent years building relationships with their followers. They’ve spent years developing a unique style and a voice of their own. If we are honest, everyone is a photographer. Everyone is a blogger and I think my mom was even a brand rep once. It’s an oversaturated industry. We learn shit quickly and we get a “K” next to the number of our followers so we are all famous experts now. Bye. That’s not how this works. Because need I kindly remind you, if Instagram and social media, in general, were to shut down tomorrow we’re all folding the same pair of jeans at Madewell from 10-7 Monday through Thursday and Sundays. So take several seats.
I have crowned myself the queen of everything. No seriously. I even made an enamel pin with my friend Bananna which you can purchase HERE (shameless plug). This means I’m also the queen of meetings. Prior to my travels, I was in 3-5 meetings a week. Most of them were work related and sometimes there would be a few coffee dates. Actually, there were a ton of coffee dates. I fucking HATE coffee dates. Not all of them though. I LOVE grabbing tea with my friends and hearing all about their lives and adventures. But before you get all judgmental and offended, here is why:
Most people that want to have a coffee date with you don’t actually want to have a coffee date WITH you. They want to sit down and get information from you. Or as the famous line says, “pick your brain.” Granted we’ve all been guilty of that. Someone has something that sparkles and we’ve just got to know how they got theirs that damn shiny. Needless to say, I have had life changing coffee dates. Sessions where we talk about life, personal growth, ways to better ourselves and help each other. But those have been few and far between. Or coffee dates where you can just kick it because the person wants absolutely nothing from you but meaningful quality time. I can dig those.
My personal life mantra is “Protect your Magic.” I have this written down on several pieces of paper around my office, and right before a meeting an alarm goes off that reads “Protect your magic.” Your knowledge, ideas, feelings. All of those things add up to the magic that is you. You can’t just give that shit to anyone. The great Rupi Kaur (purchase Milk & Honey because I’ve read it front to back over 20 times and it is my bible) once said…
Rupi Kaur Milk and Honey
Hai frenz. I posted this on my insta and a bunch of y’all asked for the recipe. I figured I should share it. However, you should know that I 100% made this up and I am not a chef so don’t get all food network critics on me.
You can make this bomb ass rainy day soup two ways. You can make it to be Whole30 compliant, or you can just make it how you would normally make it if you aren’t torturing yourself with a whole30 sentence.
Here’s what you’ll need: Read More
Last week I had the amazing opportunity to fly out to Aruba and shoot for Vêtu de Joy with some amazing ladies. You should know I’m currently writing this from an AirBnB in Cartagena Colombia. You should also know I’m flying out to New Orleans in a week and a half. I basically live on a plane now. If you’ve been around for a while, and if you’re a fan of Lady Hustle Mag, you remember my travel anxiety piece, “Toronto made me Brave.” Well almost a year later, here we are. Jet set nanny all day. Aruba was magical y’all and I wanted to share it with you.
Elf / New Line Cinema
With Christmas being only a few days away, and everyone freaking out (or maybe just me because I haven’t shopped yet), I thought I’d share my wishlist. May it inspire you to do some last minute shopping.
If you follow me on snapchat, Instagram or twitter, (really any social platform), you’ll see I’m notorious for my love of music. On snap I have my feet on the wall sessions and I’m always telling y’all what I’m obsessed with on insta. So I thought, why not recap all of my most played songs of 2016. According to Spotify, these are my most played out songs of 2016. You are welcome <3
What have you guys been listening to? Leave your favorites in the comments below.